![]() ![]() Conversely, tracking those features of the application that are determined to be the most useful can help predict future retention and churn. Tracking WAU can bring value by highlighting the activities or features of an application that get used regularly, therefore bringing value to the customer. Analyzing active users can highlight how valuable the application is to multiple unique users of an account as opposed to just the account level engagement. Monthly Active Users (MAU): The number of. It is important to differentiate between tracking the weekly active users and weekly active accounts of an application because users are a subset of accounts, for most SaaS applications. Weekly Active Users (WAU): The number of unique users that interact with your product within a 7-day window. Low or declining user activity can be an early warning sign of potential churn, because it can indicate that users are not using the application often enough to receive ongoing value from it. The Weekly Active User metric indicates the stickiness of an application with individual users. In general, examples of applications used weekly include forums and online communities, and some analytics tools. My goal is to determine the cause of the dip. Engagement is defined as having made some type of server call by interacting with the product (shown in the data as events of type engagement. Unique users can be identified by a username, an email, or a user id.įrequency of application usage can vary depending on the nature of the application, the context of usage, and the role of the user. Yammer noticed a drop in Weekly Active Users, the number of users who logged at least one engagement event during the week starting on that date. An active user can be a paying or non-paying user, for example, taking part in a free trial. Weekly Active Users refers to the number of unique users of an application that have actively engaged with it at least once in a week.
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